Rayell

The Brief:

Rayell homewares attended bi-annual tradeshows for wholesale homewares.
The tradeshow produces a vendor magazine to showcase who is attending, where to find them and what their new season collection is.
Rayell needed to modernise their adverts and stand out amongst a busy magazine.

The Solution:

We focused on expertly styled shots that incorporated a range of items from the new collection, choosing a combined shot over a version that included single shots of products stitched together in a layout like many competitor ads.

Keeping the text to the most cruicial information, and letting the image do the talking, our ads provided a place for the viewer’s eye to rest in the very busy vendor magazine.

Photographer & Stylist: Louise Roche